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Meet Your Customers Where They Think

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One of the traps of our technology-enabled, overloaded world is that we often default to a one-size-fits-all approach when dealing with others. When you’re expected to “do more with less” and shift your priorities and attentions on a dime, template-izing repeated tasks or common responses seems like a good way to shortcut the process.

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"Living Agile Thinking" at Swisscom

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On a recent visit to Swisscom in Bern, Switzerland, Herrmann International CEO Ann Herrmann-Nehdi explored some of the ways the telecommunications provider is integrating Whole Brain® Thinking into its culture to build the thinking agility and flexibility necessary to better serve the needs of its customers.

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The Whole Brain Business Book 2nd Edition

Read the first two chapters and order your copy today!