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Quotable Business Advice from the Whole Brain Business Book

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Twenty years ago, Ned Herrmann’s groundbreaking book opened the eyes of business leaders and professionals around the world to the power of Whole Brain® Thinking. With the release of The Whole Brain Business Book, Second Edition, Ann Herrmann-Nehdi, CEO of Herrmann International, is carrying on her father’s legacy and bringing practical new insights and advice specific to the challenges of the 21st century business environment.

Filled with real-world examples and essential charts, action steps, exercises, and tools, The Whole Brain Business Book shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team—by putting your whole brain to work.

The select quotes below give you a taste of what’s inside:

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Social, Sleep and Learning: Update from the 2013 NeuroLeadership Summit

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Herrmann International’s CEO Ann Herrman-Nehdi filed a video report from this year’s NeuroLeadership Summit, where she was also a presenter.

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“Thinking Managers” More Critical Than Ever

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In his groundbreaking book, The Creative Brain, Ned Herrmann wrote about the important move to Whole Brain® management as a necessity for business survival and success. The primarily left-mode thinking (A and B quadrants of the Whole Brain® Model) prevalent in most organizations’ leadership teams would hold them back, he warned, because:

The right brain (especially D quadrant) is the only part of our brains that deals effectively with change. As essential as left-modes are to business success, they spell slow death for a company when used without the right-brain modes…If change is constant, in order to compete effectively in a world characterized by change, business managers must function in all four of the brain’s different modes, right as well as left, upper as well as lower.

Today, we’re seeing this play out almost to the extreme. Managers at all levels are requiring increased agility to deal with a level and pace of change, complexity and uncertainty that’s even more intense than it was when Ned first wrote about it.

But what exactly is Whole Brain® management? Ned emphasizes that it’s not about de-emphasizing the left modes of thinking or putting the right modes into “exclusive ascendance.” It’s also not about mentally restructuring the corporation:

What I do mean is this: When designing and implementing responses to business issues and challenges, the human brain functions at its most innovative, productive best only when all four quadrants engage situationally and iteratively in the process.

In mental terms, this means no organization that restricts its mental options to A and B quadrants alone can hope to prevail over the organization that uses A, B, C and D.

For managers, in particular, that means realizing “that we function situationally—that we have equal access to all four [styles of thinking] so that when the situation calls for a given type of mental function, we can give it our best response.”

Check out our recent white paper, Navigating in an Unpredictable and Complex World: Why Thinking Agility is Critical to a Manager's Success, for tips and strategies to help today’s managers use their own—and others’— thinking in the most optimal way.

Because the more things change, the more we need Whole Brain® management!

How will you adapt? White Paper

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Is A Survival Mentality Holding Your Business Back? Free Chapter Download

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For the past few years we’ve heard a lot about what businesses need to do to survive through the recession and survive in the new economic environment we’ve entered.

No question, these strategies have been helpful and important. But it’s equally important to remember that, although operating in survival mode can keep heads above water, it’s only a short-term solution. And this short-term mentality impacts companies even when it’s not related to tough economic conditions.

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The Whole Brain Business Book 2nd Edition

Read the first two chapters and order your copy today!