Sales leaders often tell us that coaching is one of the most important developmental tools they have for helping sales reps improve performance. Good sales coaching can have a direct impact on motivation, commitment and goal attainment. But many organizations aren’t realizing those benefits.
One reason? Too many sales managers are being put into coaching roles without a workable game plan.
In the sales world, coaching and development strategies often focus on behaviors, specifically, changing behavior. And behaviors are important. But the problem is, this approach tends to ignore the thinking that drives behavior. How someone behaves is situational and can be affected by many external factors—just consider all the variables and external pressures a salesperson can have to deal with on a daily basis.