Everybody’s talking about creativity in business. From global leadership studies to the popular press to CEO speeches, the value of creativity and innovation continues to get plenty of attention on the management agenda.
And for good reason. The world is changing spectacularly fast. Volatility and uncertainty aren’t going anywhere. Each day can feel like you’re venturing into uncharted territory, a place where there are no existing playbooks and no tried-and-true-formulas to go by. To stay ahead and stay relevant, leaders have to stay on their toes. They need creativity, novel thinking and inventive ideas.
So they set “creativity missions.” They talk about how they want people to be more innovative. They share stories and inspiring TED Talks about the secrets of creative startup cultures.
But all this talk and attention aren’t enough. If it were, fewer companies would be struggling.
So what’s getting in the way?